From the ‘Bristol Evening Post’ (January 1943)
A government wartime rhyme was:
Bake me some Wheatmeal
As fast as you can:
And its taste is good,
I find that I like
Eating just what I should."
Along with other foodstuffs, the government constantly warned people not to waste food. One of the more effective posters for this message stated “A clear plate means a clear conscience". Therefore, while the wheatmeal loaf was seen as “nasty, dirty, coarse, dark and indigestible" people put up with it as it was viewed as being better than nothing.